01
Ready to Brand
Fastest path
Mature base
Curated options
Proven pack library
Market tests, first launches, tight timelines
Customization
Flexibility with
clear boundaries.
Choose the route that fits your differentiation, timing and working capital — then know exactly what is being changed and validated.
RouteFormulaShade / sensoryPackagingBest use
02
Semi-Custom
Balanced flexibility
Adapted base
Selected adjustments
Proven pack library
Growing brands seeking clear differentiation
03
Signature ODM
Maximum distinction
New development
Built to brief
Custom route
Hero products and long-term category ownership
What can move
Define the
right variables.
Performance
Payoff, coverage, wear, oil control, glide, emulsification and rinse feel.
Sensory
Texture, after-feel, fragrance, shade, finish and transformation.
Story
Hero ingredients, target consumer, use occasion and substantiated claims direction.
Pack
Component, color, decoration, applicator, secondary packaging and unboxing.
Working rhythm
Six controlled gates.
Brief
Target market, benchmark, claims, cost and launch timing.
Selection
Choose the right formula platform, shade system and pack route.
Sampling
Review texture, performance, color and compatibility in controlled rounds.
Validation
Confirm the approved reference, documents, artwork and production standard.
Production
Manufacture, fill, inspect, retain samples and prepare export documents.
Delivery
Coordinate packing, shipment and repeat-order consistency.