Emerging color cosmetics brand

A focused powder launch built for controlled market entry

Create a visually distinctive powder concept without committing to a fully proprietary development timeline for the first launch.

We selected a mature pressed-powder platform, refined the finish and shade direction, and aligned the pan design, embossing and secondary packaging as one launch system.

Sampling focused on payoff, surface appearance and pack compatibility so the commercial decision could be made against a stable reference.

Project outcomes

Clear semi-custom development route
Reduced sampling variables
Repeatable reference for future shade extensions